Schouman Growth Agency

How an SGA outbound email gets made, in four steps

Also known as SGA. Jett Schouman founded it and still runs it. Based in Utah, United States.

A done-for-you B2B outbound lead generation service. What follows is each step, in the order it happens.

What the service is

SGA does not send on a schedule. An email leaves only once something has visibly changed at the target company, and that change is what the email is about.

SGA monitors a client's target companies for live buying signals. When one fires, the company gets researched, one personalised email goes to whoever owns the decision there, and it leaves on the client's domain rather than ours. The client receives the replies and the booked meetings. That is the whole service, and the four sections below are the whole process.

The work is done for the client rather than sold to them as software. The four steps run continuously in the background, and what reaches the client is the outcome.

The process, in four steps

  1. Watch for a buying signal

    A defined set of target companies is monitored continuously for events that mean something has just changed inside the business. Nothing is written until one of those events fires. The signals we watch for are:

    • the company closes a round of funding
    • it hires someone new to run sales or marketing
    • it opens a run of new roles at once
    • it ships a product it did not have before
    • it announces a partnership

    Each of these is a point where priorities and budgets inside that company have just moved. That is the moment the work is built around.

  2. Research the company when one fires

    The signal is the trigger, not the message. Once it fires, the company is researched so that the email can refer to that specific situation and that specific company, and so that the right decision-maker is identified before anything is written.

    If the research does not produce a reason for this company to hear from this client right now, no email is written. The step is a filter as much as it is preparation.

  3. Write and send a personalised email from the client's own domain

    One email is written for one person, built around what the research found. It goes to the person the research identified, and it carries the client's own domain and signature, so the recipient is hearing from the business they would actually be doing business with.

    Sending from the client's domain is a deliberate choice. It keeps the sender identity honest, and it means the reply lands where it belongs.

  4. Hand over the replies and booked meetings

    Replies come back to the client's own inbox. Interested replies and booked meetings are handed to the client so their team can take the conversation from there.

    This is the end of our part of the work. SGA does not run the sales conversation, the demo, or the deal.

Who this is built for

The process above is designed around a particular kind of business, and it works best when the fit is close.

  • Sells to other businesses
  • Located in the United States
  • Size roughly 5 to 200 employees

Why it is built this way

Waiting for a signal keeps the number of emails low, and gives each one a reason to exist that the recipient can see for themselves. Researching first keeps the message about the recipient's company rather than about ours. Sending from the client's own domain means nobody has to guess who is really writing.

Those three choices are what the four steps are for, and they are the reason the process is worth describing in this much detail rather than summarising as a promise.

Contact

Schouman Growth Agency
Jett Schouman, Founder

336 East University Pkwy #1131
Orem, UT 84058

contact@schoumangrowthagency.com